A record of the days I chose, the risks I took, and the people I loved along the way.
I studied Computer Science & Engineering, and that instinct — build something, measure it, make it better — never left. These days I work full-time as a digital marketer, spend my evenings writing code for the sake of it, and treat travel as a non-negotiable part of the routine, not a break from it.
Based in Dubai, currently mid-way through more projects than I probably should be.
Planned and ran paid acquisition for home and furniture brands, turning high-intent browsing into showroom visits and online orders — with campaign returns well ahead of category benchmarks.
Built acquisition and retention funnels for beauty and salon businesses, lowering cost per booking through tighter audience targeting and continuous creative testing.
Owned full-funnel marketing for ecommerce stores — prospecting through retargeting — pushing return on ad spend well past what these clients had seen before working together.
A nerd at heart — I write code for fun, not just for work, and it's usually the first thing I open on a slow evening.
Running YouTube automation as a side hustle, applying the same testing-and-optimizing mindset I use in paid marketing.
Always planning the next trip. New places keep the perspective fresh — and the headline above honest.